As the saying goes: when it comes to making breakfast, the chicken is involved, but the pig is fully committed.
We understand that as investors, we're the chickens. The true commitment comes from the entrepreneur. But we also know how crucial it is for entrepreneurs and investors to be aligned, especially around exits.
Without clarity at the start, entrepreneurs can find themselves solving for VC math or being forced into what we call an Unintentional Moonshot – the need to reach a miraculous valuation to satisfy later investors.
We understand the importance of creating alignment around the (breakfast) table right at the seed stage. A company's outcome should drive VC returns. But when a VC's required returns drive company's outcomes, it's a recipe for trouble.
