ScanScout

ScanScout technology enables a market exchange for digital video. At the same time, it creates new inventory alongside and within the video content; providing new revenue streams for publishers and better, more precise alignment for advertisers. By ensuring the contextual relevance of each ad and also by monetizing the clicks, ScanScout technology executes on both the branding and performance opportunities for digital video, upending the way digital video has been bought, sold, and delivered, while providing a better user experience for consumers.

Acquired By Tremor Media in November, 2010