GumGum is the world's largest in-image advertising platform and a Quantcast Top 20 Network, reaching 110 million unique visitors and serving billions of in-image ads per month.
GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content. As a result, the team revolutionized the advertising industry with the creation of the first in-image ad platform. This groundbreaking model gives publishers a completely new monetization stream and provides brands the opportunity to reach highly targeted mass audiences.
Today, hundreds of the Internet's premier websites, including Time Warner Inc., Hearst Corporation, Internet Brands Inc. and Glam Network rely on GumGum to turn photographs into lucrative interactive experiences by overlaying text, banner or Flash ad units on top of the images. For advertisers, GumGum's proprietary image recognition and targeting technology helps garner relevant engagement through highly targeted campaigns that yield 20 times the click-through rate than traditional ad networks.
GumGum is headquartered in Los Angeles, California.
In-Image Ad Network GumGum Raises $7 Million From NEA, First Round And GRP
October 24, 2011GumGum’s Ophir Tanz Spins Gold from Ads on Images Online
September 5, 2011The 14 Hot L.A. Startups You Need To Watch
July 14, 2011Web Ads Tied To News Photos Pop Up More And More
October 22, 2010GumGum automates “in-image” ads for web photos
June 24, 2010Selling a Celebrity Look With a Photo and a Click - NYTimes.com
February 22, 2010Bedrock Thinks Publishers Should Create Their Own Ads
December 3, 2009Fixing failed models on the web = Profit (GumGum)
July 13, 2009Image Licensing Network GumGum Grabs $2.6 Million And Is Growing Fast
July 9, 2009GumGum Wants To Turn Celebrity Pics Into Shopping Sprees With ShopThisLook
March 16, 2009GumGum Adds B5Media, DailyFill To Its Image-Licensing Network
February 23, 2009Glam Teams With GumGum To Serve Free, Legal Images
October 1, 2008GumGum raising $1.2 million for content licensing and distribution
August 1, 2008Paid Content Marketplace GumGum Raises $500K
July 21, 2008GumGum had a great time at Ad:Tech San Francisco!
April 13GumGum is at ad:tech San Francisco! Be sure to stop by our booth.
April 11See you at ad:tech next week!
April 4GumGum is going to ad:tech San Francisco!
March 29GumGum cupcakes are the new trend! http://bit.ly/eDe9Tu
March 10Be sure to look at today's Sticky Note http://bit.ly/h6WHj8
March 10Don't forget about our Alt Text Feature for relevant ads! Read more here: http://bit.ly/akpVN3
February 28Check out our FAQ page for questions about GumGum. http://bit.ly/eLni5h
February 25Remember to read our blog for updates and tips. http://bit.ly/hCwtHu
February 24Check out our referral program at http://bit.ly/e9tcab.
February 23View More
225 Santa Monica Blvd. 11th Floor
Santa Monica, CA 90401



