We are early investors, often
providing the company’s first outside capital, and
are not afraid of investing in pre-revenue companies.
Companies must provide a unique
solution to an existing urgent need. We
don't invest in companies which try to change consumer
behavior or create a new consumer need.
We look for companies that are able to leverage
advances in distribution, technology or marketing to change
industry economics or invent a new business model.
We tend to focus on companies and markets
where we have a strong experience base and
ability to add value. Speaking broadly, this tends to
focus us around technology-based, marketing focused companies
– with an emphasis on consumer-facing business. [Note:
We reject more deals for this reason than any other. We
only invest in what we know -- and a rejection from us
doesn't mean your business won't succeed...it just means
we can't help it succeed].
Entrepreneurs must know what they
are talking about – and have a clear understanding
of their marketplace, their competitors and the financial
dynamics of the industry.
We value simplicity and clarity
– if it takes more than 5 minutes to get us excited
about your business, you might be trying to do too many
things…
Beginners make a lot of mistakes. We look
for proven management, with emphasis on repeat entrepreneurs
who are strong executors.
Too many companies treat marketing and sales
as a tactical afterthought. We believe marketing is strategic
and seek companies that are marketing focused – with
marketing requirements driving product development.
We love investing in technologies and business
models that are able to shrink existing markets.
If your company can take $5 of revenue from a competitor
for every $1 you earn – let's talk!
We tend to be active investors.
We believe our insight and expertise are far more valuable
than our capital – and we look for entrepreneurs
who feel the same and want our help.
