VigLink, a startup that helps publishers and bloggers monetize their outbound traffic, is debuting LinkWeaver, a new technology which detects product and merchant references within content on web pages and allows website publishers to embed affiliate links automatically to create additional revenue.
How VigLink Works
VigLink, a startup that helps publishers and bloggers monetize their outbound traffic, has closed a $5.4 million Series B funding round led by Emergence Capital, with participation from existing investors Google Ventures and First Round Capital. The company raised $800,000 in January 2010 and has now raised a total of $7.3 million. The company is also revealing that SoftTech VC took part in an earlier round (their participation was not previously disclosed).
Editor's Note: This is a guest post by Hunter Walk who spends way too much time researching 1980s hair metal bands on Wikipedia. His obsession with Wikipedia is unrelated to his day job leading the consumer product team at YouTube.
On May 5th I got an interesting email. One of our competitors, Driving Revenue had bumped into us talking to a potential customer. Maybe we should chat?
Intro to VigLink
Received $800k Seed Funding
Participation Google Ventures, First Round Capital, Reid Hoffman, Deep Nishar, Hadi Partovi, Ali Partovi, Carlos Cashman, Micah Adler