Matt spoke at the Digiday Publishing Summit last month in Florida to share some of what he’s learned about working with the world’s top publishers since launching LiveIntent at DPS two years ago. The crowd, a diverse group of digital publishing executives (and it just so happened, many are current clients) was enthusiastic about Matt’s message, as he encouraged them to think about email differently.
Matt Keiser, chief executive officer of LiveIntent Inc., talks about the e-email advertising company's business model, his other companies, Perky Jerky, Solve Media Inc. and Adaptly Inc., and his approach to investing in startups. Keiser speaks with Deirdre Bolton on Bloomberg Television's "Money Moves."
Email marketing company LiveIntent CEO Matt Keiser says that he has been dreaming of the day he could serve highly targeted ads dynamically in real time into emails since he founded his previous email company Datran many years ago, but the technological limitations hampered him.
Received $8M Series B Funding
Participation Shasta Ventures, Battery Ventures, First Round Capital
Prior to founding LiveIntent, I co-founded and served as the President of Datran Media. I architected Datran System, the underlying technology for Datran Media's suite of performance marketing and audience measurement solutions. From an initial capital investment of $30,000 we built the company to 200 employees and over $100 million in revenue in seven years. After handing the reins to a new CEO in 2008, I started to work on LiveIntent.
Live Intent Promo
A New York City startup has developed a service that delivers advertising creative in an e-mail marketing message on the fly - depending on when or where it's opened.
Received $4.6M Series A Funding
Participation Battery Ventures, First Round Capital, Geoff Vuleta, Brian O'Kelley, Joshua Baer, Ed Zimmerman, Lerer Ventures