GumGum
GumGum is the premium in-image advertising platform for publishers and brands. Reaching millions of consumers as they actively view images across hundreds of premium websites, GumGum serves contextually relevant ads that yield far higher engagement than those of traditional display advertising units. In addition to helping advertisers reach highly targeted audiences in a brand-safe environment, GumGum gives publishers a new way to earn revenue by overlaying interactive ad units on the photos within their sites. Founded in 2007, GumGum is headquartered in Santa Monica, California.-
People
-
Location
-
news
Publishers' Next Ad Challenge: Photos
Computers' ability to easily read text paved the way for online search advertising to become a multibillion-dollar business. But reading images is a different story. Roughly one-third of the content that appears on websites, or about three trillion images a year, is mostly illegible to computers. Solving this challenge would create a new stream of revenue for online publishers. "Computers today are not good enough at looking at an image and understanding what an image is about," said Ophir Tanz, founder of in-image advertising company GumGum Inc. "It's one of the most challenging problems out there."
-
news
In-Image Ad Network GumGum Raises $7 Million From NEA, First Round And GRP
In-image ad network GumGum has raised $7 million in new funding from NEA with GRP and First Round Capital participating in the round. This brings GumGum's total funding to $11 million.
-
investment
Received $7M Series C Funding
Participation New Enterprise Associates, GRP Partners, First Round Capital
-
news
GumGum's Ophir Tanz Spins Gold from Ads on Images Online
When he was 13, Ophir Tanz decided he'd never be able to work for anyone else. By 15, he had started his first company, an interactive branding agency called Fluidesign, which he sold before heading off to college. After graduating from Carnegie Mellon in 2004 with both bachelor's and master's degrees, a brief 10-month stint at the Bridgewater Associates hedge fund confirmed what he had long known: "It was a great salary, I learned a lot, but I just couldn't help myself," he says of his entrepreneurial leanings.
-
news
The 14 Hot L.A. Startups You Need To Watch
Los Angeles is the second-biggest city in the United States, with a huge creative class and a lot of wealthy investors. But the city's tech startups get a lot less attention than companies based a few hundred miles to the north in Silicon Valley and San Francisco.
-
news
Web Ads Tied To News Photos Pop Up More And More
With today's technology, for instance, it's possible to give people who read the National Enquirer online a chance to actually buy a zippered-up crewneck sweater that has "the look" of the top that a cancer-stricken Elizabeth Edwards is wearing in a photo on the home page of the tabloid's website.
-
news
The paparazzi tracked down Angelina Jolie and four of her children in Venice last week, snapping photos of them eating ice cream. Her fans analyzed the photos, looking for the presence of Brad Pitt, at her new blond highlights and for clues to what she was wearing. Companies like GumGum and Pixazza tag the paparazzi photos with links for buying the clothes. They hire people to look at photos and match the clothes they are wearing with the same or similar, more affordable items from retailers like Bloomingdale’s, Nordstrom, and Zappos. (Image recognition technology is not yet sophisticated enough to automate the process, they say.) The companies get a small fee from retailers when a shopper clicks on or buys an article of clothing. “Publishers and readers look at it as this really informational resource,” said Ophir Tanz, chief executive of GumGum, which tagged the photo of Ms. Jolie with one of its “Shop this look” badges. “We look at it as an ad unit.”
-
investment
Received $2.6M Series B Funding
Participation GRP Partners, First Round Capital
-
investment
Received $1M Series A Funding
Participation First Round Capital, Crosscut Ventures
-
investment
Received $225k Angel Funding
.jpg)