Social data provider Gnip has expanded its agreement with Klout, so Gnip customers who already include Klout Scores in their customer service, sales and engagement products can have access to more data. For one thing, those customers can now include Klout Topics in addition to Klout Scores. In other words, the end user won’t be limited to seeing a single score reflecting social media influence, but also the specific topics that someone is influential about. That can be particularly important, for example, when figuring out how to prioritize customer service queries and fan outreach.
Our investment in Gnip keeps getting better and better. While the company is growing like crazy and the financial results would make any investor giddy, what really gets me excited is to see how Gnip is disrupting how business decisions are made. Gnip believes that someday every significant business decision will include social data as an input and they’ve been working hard for the last five years to make this vision a reality.
Gnip, the aggregator firm which markets the Twitter and Tumblr firehoses (and one of Fast Company's Most Innovative Companies), launched APIs for Instagram, Bitly, Reddit, and several other popular services on Thursday. Firehoses are aggregate records of data from online services--essentially any data ever posted to Twitter or any other social network. Adam Tornes, a product manager at Gnip, wrote on their corporate blog about potential uses for the new APIs, which let customers integrate data from third-party sources like Twitter and Reddit into their app. Examples include tracking photos of natural disasters posted to Instagram via geotagging metadata and monitoring brand mentions (positive and negative) on Reddit.
GUEST MENTOR Chris Moody, COO of Gnip: Nestled in the foothills of the Rocky Mountains, Boulder, Colo., has a lot of lifestyle benefits to offer, including more than 300 days of sunshine per year. Our town in the middle of the country is consistently rated one of the healthiest, happiest and smartest cities in America. When it comes to startups, individuals often refer to the advanced entrepreneurial environment we’ve created here as a startup community, and it is the word “community” above all others that describes why Boulder is the best place to create your next business.
There is an old joke that Boulder was founded by a bunch of hippies who ran out of gas on the way to California. In fact, the startup community here does share a lot of the same values as the hippie communes from the 1960s. The guiding principles of our startup community are simple: share freely and often with others and they will do the same for you.
The community is open to all and we try hard not to discriminate on typical stuff like prior experience, where you went to school, or how much money you made from your last startup. Finally, there is a strong feeling that “we are all in this together” and that members must support each other if we are going to reach our individual goals.
For companies that want to use social data from services like Twitter, Gnip is one of the “re-sellers”, if you will. The company has been a trusted partner of Twitter, WordPress, Disqus, and most recently, Tumblr, positioning itself as the go-to marketplace for social data to be used for marketing, analytics and sentiment analysis.
Today, Gnip announced a new partner program called “Plugged In To Gnip“, which will allow partners of the service to show off the access that they have to Gnip’s firehose of social data.
Gnip is an interesting company. It might not be extremely sexy or one that gets a lot of attention in mainstream press, let alone tech blogs. But it’s one that provides data from social services for a cost. For example, Gnip is a partner with Twitter in sharing its firehose of data for customers who want to know what people are saying about their brand or company.
Twitter is largely credited with the rise of the "interest graph," the name for the network of various and sundry things we as humans like to do, and the ways in which those interests connect us to one another. Each tweet brings more insight as to what we're thinking and what we care about in real time, with hundreds of millions of those signals flowing through Twitter's pipes each day.
"What we provide is the data that companies can use to measure sentiment or idea breaking news. we aggregate data from social networks like twitter or word press or stock twits and deliver that data to our clients that range from business intelligence platforms to pr agencies to hedge funds and they do analysis on it to make decisions."
Social Media data is one of the best industries of 2012.
It was only a few days ago that we wrote about Boulder-based Gnip pulling in social data from China's Sina Weibo. While those 300 million users do account for a huge amount of information, the growth of Tumblr makes Sina Weibo look like child's play. Today, Gnip is announcing an exclusive partnership with Tumblr to pull in social data from Tumblr's 50 million plus blogs.
Social-data provider Gnip will provide access to updates on Sina Weibo, the Chinese microblogging service with more than 300 million registered users.
Gnip, a provider of social media data to enterprise applications, is now delivering over 30 billion paid social activities per month to its customers. This is the largest number of paid social media activities that have ever been distributed in a 30 day period in Gnip's history.
Gnip, a provider of social media data to enterprise applications, is announcing today that it will be incorporating data from Google+ into its streams. Gnip will offer a keyword search stream for Google+ that is built on the social platform's new API.
Last fall, Twitter announced a partnership with Gnip, making the latter company the only commercial provider of the Twitter activity stream. And although the "firehose" metaphor has been beaten to death, says Gnip CEO Jud Valeski, it still holds true.
Twitter, which previously sold access to its "firehose" -- all of the tweets created on the platform in real time -- only to a select few big tech companies like Google and Microsoft and some developers, is now moving to more fine-grained, metered pricing for anyone willing to pony up.
Twitter has given the start-up Gnip permission to sell its data feeds to developers, the two companies announced today. The arrangement fills in the gaps left by Twitter's Streaming API pricing model, which doesn't formally address the difference between emerging applications and giants like Microsoft, which is paying $10 million to get full real-time access to the status updates posted by Twitter users (what's known as the Firehose). In practice, Twitter had been setting pricing in a way that seemed arbitrary, as I recently reported.
Received $2M Venture Round Funding
Participation Venture Round, Foundry Group, First Round Capital
Received $3.5M Series B Funding
Participation Foundry Group, SoftTech VC, First Round Capital
Received $1.1M Series A Funding
Participation Foundry Group, SoftTech VC, First Round Capital