Gigya, which provides social login tools and other social networking and gamification features to customers like Pepsi and Verizon, has hired Paul Farmer as its first chief financial officer.
“Social infrastructure” provider Gigya released some data this morning that highlights its growth over the past year. The biggest number? The 1.5 billion unique users reached by Gigya’s tools each month, up from 1 billion a year ago.
To have that kind of reach, Gigya presumably needs big clients, and the company says new customers added last year include Wal-Mart, DirectTV, RedBox, Beats Electronics, Pacific Sunwear, American Heart Association, Jelly Belly, Barneys New York, Bad Boy Marketing Group, Adidas, Food Network, AlItalia, and Lush Cosmetics. The company says it now has 650 clients total, including 50 percent of the comScore’s top 100 US web properties.
As for revenue, Gigya said it’s now bringing in tens of millions in annual sales. Sales growth tripled from 2011, with the fourth quarter coming in as the company’s biggest quarter ever.
Businesses understand the importance of implementing a social strategy in the Facebook Era-- and not just because it's cool, but because it can have a real effect on user engagement. Just ask Salesforce, which recently acquired Buddy Media for $643 million or Oracle, who followed suit by snatching up Vitrue for $300 million. Over the last five or so years, we've more or less seen the maturation of social media management (and marketing), but Gigya is one of a group of companies that believes social infrastructure is finally emerging as the next big business in the Social World.
Social Identity Management | Gigya
On the Web, it's all about engagement. Site owners, administrators, content producers, eCommerce companies-- and everyone in between-- are constantly trying to find better ways to keep their customers engaged and interacting with their content and products. With the share-pocalypse at hand, brands big and small have to find ways to better utilize and harness social media in their content, customer relation, and marketing strategies. Do this, or get left behind-- it's the directive of eBusiness in the era of Facebook and Twitter.
Received $15.3M Venture Round Funding
Participation Advance Publication, Mayfield Fund, Benchmark Capital, DAG Ventures
Many companies have begun to realize that social is not just a new channel or a new fad, it's a new way of doing business. But learning the ropes, how to use social networks and social channels, and optimize and tailor social features for one's business is easier said than done. This is where Gigya enters the equation. The startup offers a SaaS technology (or a social CRM platform, if you will) to help businesses make their websites social, integrating their online appendages with Facebook, Twitter, LinkedIn, etc. and consolidating the best social features into one solution.
Received $6M Venture Round Funding
Gigya is a software-as-a-service technology for scalable social CRM, deigned to unify the most popular identity and social providers including Facebook, Twitter, PayPal and LinkedIn and bring social sign-in features and benefits to corporate websites.
Gigya (http://www.gigya.com) announced today the availability of Gigya 5, the next generation of its social optimization platform. Now even more powerful and flexible, the platform enables online businesses to easily connect their sites and applications to all the major identity and social providers to increase registrations, referral traffic and time spent. This latest release includes iRank, a new tool making it possible for companies to identify and engage with their most influential site users, fully-featured mobile SDKs for iPhone, iPad and Android, and community products including a customizable website activity feed. In addition to providing proprietary features, Gigya 5 also integrates with any service or platform clients choose.
The days of having a separate login and password for each online service we use are behind us. Now, you can log into most sites and services using your social network's ID.
Now that most social networks are supporting functionality on third party sites — via Facebook Connect, Sign in with Twitter, Yahoo! Open Strategy, MySpaceID, and other similar technologies — entertainment companies are experimenting with a variety of approaches.
As Internet users, we are becoming increasingly dependent on our social networks for a number of daily activities. We communicate with friends and family, share photos, invite and get invited to events and generally interact with the world around us. The social network is becoming the heart and soul of our Internet experience and Gigya will announce a range of new features this Thursday to help websites take full advantage of the roll of social media in today's online environment.
Raised $11M Series C Funding
Participation DAG Ventures, Benchmark Capital, First Round Capital, Mayfield Fund
Raised $9.5M Series B Funding
Participation Mayfield Fund, First Round Capital, Benchmark Capital
Raised $3M Series A Funding
Participation Benchmark Capital, First Round Capital