FanBridge
There are billions of music, sports, and entertainment fans globally and FanBridge powers the marketing to 500m+ of them. Our mission is to enhance the fan experience and maximize the lifetime value of every single fan on the web. We achieve this by building technology that aligns the media and messaging of influencers, partners, and advertisers to unlock enormous value, while also bringing the depth of the fan experience into the 21st century. As an emerging media company, built on the foundation of a robust CRM/CMS platform across email & social media, FanBridge has unique access to the data and relationships required to build a more efficient and profitable entertainment industry.-
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news
YouTube to Power New Media Businesses of the Future? Maybe.
YouTube is now uniquely positioned to become the go-to platform for building sustainable media businesses of the future. But it’s not in the bag just yet — this is at least the fourth major social platform that has tried to capture brand mindshare in the last few years.
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How Valuable is a Social Media Audience, Really?
Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more.
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How YouTube Channel Owners Are Building Audiences
YouTube recently announced which contracts for its funded premium channels — featuring programming from chef personalities to The Wall Street Journal — are up for renewal and which are not. The video-sharing platform also said it will be adding new channels to the mix this year. The team at FanBridge — a tool for monitoring audience growth and retention — has put together an infographic of funded and non-funded channels that highlights how channel owners are monetizing YouTube and keeping viewers engaged.
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How YouTube Channel Owners Are Building Audiences
YouTube recently announced which contracts for its funded premium channels — featuring programming from chef personalities to The Wall Street Journal — are up for renewal and which are not. The video-sharing platform also said it will be adding new channels to the mix this year. The team at FanBridge — a tool for monitoring audience growth and retention — has put together an infographic of funded and non-funded channels that highlights how channel owners are monetizing YouTube and keeping viewers engaged.
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Chat With FanBridge: Why YouTube Stars Seek Help Connecting To Their Fans
As channels on YouTube grow — and as large entertainment brands continue to arrive on YouTube’s platform — a niche market has grown with it: audience engagement.
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Fan Wars: Former Google Biz Dev Head David Dowd Becomes VP Of Social Marketer FanBridge
Right now there's a cutthroat battle between social marketing platforms to represent the world's biggest brands. In hopes of seducing dollars from offline and clients from competitors, social marketing platform FanBridge has just hired former Buddy Media's GM of lifestyle brands David Dowd. Previously the head of branded content biz dev for Google, his experience courting fashion, retail, luxury and other companies there and at Buddy Media will give him the edge as FanBridge's new VP of brands.
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FanBridge's New Facebook Brand Page Omni-App Combines Functionality From 12 Partners
Facebook Pages can host as many applications as they want, but unfortunately, most visitors never click away from the single default landing tab. To let its brand and band clients offer ecommerce, crowdfunding, music, video, and ticketing all within their default tab, marketing platform FanBridge today launches partnerships with 12 developers. Clients can simultaneously integrate functionality from Topspin, IndieGoGo, SoundCloud, Stickam, and Songkick, and other partners into the free FanBridge Fan Page Creator app. By creating a partner ecosystem, FanBridge can become the hub which aggregates other apps rather than having to build them on its own. The omni-app's flexibility and name-brand partners could help FanBridge pull clients away from Facebook Page management titans such as Buddy Media and Vitrue, whose brand client typically display multiple separate apps on their Pages.
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How A Tiny Startup Snagged Lady Gaga As A Client
"Hold on, it's Lil John," Noah Dinkin interrupted our conversation to respond to a client. "I can always tell when it's him and not his PR people." Dinkin leaned over to show me the email. It was written in the "YEAAAAAH!" conversational tone you'd expect from the rapper.
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Another Fan Page Tool Gets a Boost — Will Facebook Grow Into a Place For Bands?
In the wake of MySpace's massive wave of layoffs, yet another fan management tool for bands has received a boost. Damntheradio (a platform for creating Facebook fan pages), was just acquired by FanBridge, who recently secured $2 million in Series A funding.
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With $2 Million In Fresh Funding, FanBridge Buys DamnTheRadio
Fan “relationship management” service FanBridge recently closed a $2 million Series A financing and already completed its first acquisition of Facebook fan management startup Damntheradio. Super angels Jeff Clavier (SoftTech VC), Chris Sacca (Lowercase Capital Capital), and Dave McClure seeded FanBridge with $350,000 in March, 2009. They are all back in this $2 million round via SoftTech VC, Lowercase Capital, and 500 Startups, respectively. Joining them are First Round Capital, Founder Collective, Grape Arbor VC, and Alex Zubillaga.
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investment
Received $2M Series A Funding
Participation SoftTech VC, Lowercase Capital, 500 Startups, First Round Capital, Founder Collective, Alex Zubillaga, Maurice Werdegar, Matt Keiser
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investment
Received $350k Seed Funding
Participation FF Angel LLC, SoftTech VC, Chris Sacca
