33Across
Over 600,000 publishers and more than 375 Fortune 1000 marketers use 33Across's Brand Graph technology, tools, and real-time predictive systems to connect their content and products into the social graph. Clients rely on their Brand Graph to leverage how individuals and the networks around them react to what is read, purchased, shared, and recommended in real-time. Reaching over a billion users, 33Across processes tens of thousands anonymous social engagement, influence, and interest actions that surround marketer and publisher brands each second. The company has offices in 11 cities including New York, San Francisco, Sunnyvale, Salt Lake City, Chicago, Detroit, and Boston.-
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5 Predictions For Online Advertising
If ever there was a time of transition for the online advertising and publishing industries, this is it. With consumers being exposed to more and more ads each year--one estimate posits that, on average, we each see roughly 5,000 ad messages per day now--in 2013 brands will be challenged more than ever to find and reach their next viable customer prospect. Meanwhile, publishers will find themselves fighting equally hard for the shrinking attention of consumers.
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82% Of All Web Sharing Done Via Copy-And-Paste: Report
A new study from web advertising giant 33Across indicates that copy-and-pasting, not share buttons, is still the most popular way of sharing web content.
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'Brand Graph' Predicts Your Next Customer (Video)
33Across CEO Eric Wheeler discusses tracking social graphs for targeted marketing. He speaks with Deirdre Bolton on Bloomberg Television's "Money Moves."
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investment
Seed Round Closed
Participation First Round Capital, Rose Tech Ventures, Neu Venture Capital
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investment
Received $1.28M in Series A funding
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investment
$750k Seed Round Closed
Participation First Round Capital, Rose Tech Ventures, Neu Venture Capital
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investment
Received $9M in Series B Funding
Participation Flybridge Capital Partners, First Round Capital, QED Investors
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33Across Raises $9 Million For Social Ad Targeting Platform
33Across, a provider of social targeting technology for online marketing, has landed $9 million in Series B financing in a round led by Flybridge Capital Partners with participation from Series A investors First Round Capital and QED Investors.
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33across Gets $9 Million Investment; CEO Wheeler Discusses Target Market, Strategy
Social targeting firm 33across announced a Series B, $9 million investment led by “Flybridge Capital Partners with participation from Series A investors, First Round Capital and QED Investors.” Read the release.
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Marketers Watch as Friends Interact Online
Birds of a feather flock together. Or, in the Internet age, a customer's friend is a potential customer. Embracing those truisms, some big marketers, including Sprint and eBay, are turning to small start-ups to help them tap social-networking data to find would-be clients among the friends and acquaintances of existing customers, to the dismay of some privacy advocates.
