Scott is a pioneer in helping marketers adopt leading edge marketing strategies through his work with companies like Omniture, Offermatica, and Optimost.
As a veteran of the online marketing and optimization industry, Scott opened Offermatica’s Eastern US and International offices in 2005, building and managing a team of solution delivery professionals in New York and London through multiple years of triple digit growth. After Omniture acquired Offermatica, Scott managed adoption and roll out of content optimization and behavioral targeting solutions within Omniture’s web analytics platform.