In 2010, Sethi co-founded Adaptly – the first platform that gives advertisers and agencies the ability to easily create and deploy ads across multiple social networks with one simply buy. Prior to that, Sethi co-founded Blurtt, which allows people to make, upload and send real postcards to friends around the world. Sethi has previously worked at HBO as well as True Ventures in San Francisco. Originally from the Bay Area, Sethi studied Electrical Engineering and Law at Northwestern University in Illinois.