Prior to founding AppNexus, Mike was Director of Analytics and Product Manager at Right Media, where he designed and managed key applications including predictive optimization, inventory forecasting, and Media Guard, which protects publishers from harmful or unwanted ad content. At Right Media, Mike was instrumental in helping clients including Yahoo, MySpace, CPX Interactive, and others to leverage the Right Media Exchange for maximum benefit. Mike's insight into the intersection between business needs and technology innovation began at 15, when he sold his first software application, and continued at Princeton University, where he studied Economics. Mike is an active blogger at MikeOnAds where he analyzes the fast-changing display ad management and buying space, examining the interplay of ad networks, ad exchanges, real time bidding and the entire ecosystem of players.
