Prior to founding LiveIntent, Matthew Keiser co-founded and served as the President of Datran Media, where he is still an active board member. In this role, Matt architected EO.com and Datran System, the underlying technology for Datran Media's suite of performance marketing and audience measurement solutions. Matt is also the co-founder of Perky Jerky, the worlds first performance enhancing meat snack. Prior to Datran Media, Matt was the SVP of Traffix, Inc., a public interactive media marketing company. While at Traffix, he led marketing and technology initiatives which helped transform the offline direct marketing company into an online direct marketing company. Matt dedicates a portion of his time as a proud board member of Hoop-A-Paluza, Inc., a nonprofit that raises money for kids with health problems or who have been abused or neglected, www.hoopapaluza.org. He is also a member of the advisory council of the board of trustees of the Rosenbach Museum and Library. He received his Bachelor's Degree from the University of Pennsylvania in 1994 and is a Member of YPO (the Young President's Organization), Metro New York Chapter.
