Justin Shaffer is the Founder and CEO of Hot Potato, an early stage startup that connects friends andfans around live events. Hot Potato is building tools for real-time social collaboration amongst groupswho share an interest in any event or experience as it is happening.Prior to founding Hot Potato, Justin served as Senior Vice President, New Media at MLB AdvancedMedia L.P., the online arm of Major League Baseball.
Since 2001, he served in a variety of rolesfocused on the development of the technology and product vision for the suite of offerings available tofans on MLB.com today. Justin is a proven innovator in the technology sector, and he and his teamhave been widely recognized for their efforts building MLB.com.Prior to MLBAM, Justin served at ScreamingMedia Inc., an internet based content aggregator andsyndicator in New York. He’s an avid skier and racing sailor, and also enjoys engineering pursuits of allkinds.
