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What’s the Secret Success of MINT.com? The Real Numbers Behind Aaron Patzer’s Growth Strategy
Aaron Patzer, CEO of MINT.com, dropped by The Funded and Vator.tv's Juice Pitcher tonight to share some secrets of the company's success. (Just in case you don't plug the TechCrunch feed directly into your brain stem: MINT is the wildly successful, soon-to-be-acquired-by-Intuit, #1 personal finance site...and oh yes, full disclosure that First Round Capital is a thrilled investor.) Everyone knows that MINT has a great product, but few know the strategic moves. To the point, what did it take to ...