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Solve Media: Advertising that Makes Sense
A day or two after I joined First Round, back in October, I ran into Ari Jacoby at the Ace Hotel. I had just finished reading “Why Don't Students Like School: A Cognitive Scientist Answers Questions About How the Mind Works and What It Means for the Classroom.” Needless to say, how the brain works and how it interprets messages was on my mind—especially around the ones we want to keep there, like education and in this case, branding. So when Ari told me about SolveMedia, it resonated deeply ...