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First Round Capital invests in SinglePlatform
Yesterday, Howard Morgan announced First Round’s investment in SinglePlatform, a company started by Wiley Cerilli. For almost as long as I’ve been at First Round, we’ve been thinking a lot about the gap between the average experience of a local merchant and the huge marketing opportunity that the internet and social networks represent. We’ve talked to tons of people in the space, and seen a lot of great teams with interesting solutions—but at the end of the day, the biggest problem was that we ...