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First Round Capital invests in SinglePlatform
Yesterday, Howard Morgan announced First Round’s investment in SinglePlatform, a company started by Wiley Cerilli. For almost as long as I’ve been at First Round, we’ve been thinking a lot about the gap between the average experience of a local merchant and the huge marketing opportunity that the internet and social networks represent. We’ve talked to tons of people in the space, and seen a lot ...
September 29, 2010
SinglePlatform - A new First Round investment
I'm pleased to announce @FirstRound is investing in SinglePlatform, a real solution for helping restaurants join the 21st century marketing world of internet and social media. For publishers it's a great way to enrich their local experience and monetize ...
September 29, 2010
This week we held our First Round Capital AdSummit in NYC, following in the tradition of our previous summits (Agency Days, Entertainment Summit, and eCommerce Summit). AdSummit brought together nine of our ad-related portfolio companies with over 175 executives from clients, agencies, media and technology companies. Some of the attendees included: Ad Agencies and Holding Companies: BBDO, ...
Business Development for Early Stage Startups
If you’re a non-technical founder, while your team is building and refining your product, you’ve got to figure out what to do with your time. I find that first time CEOs often find themselves doing two things, neither of which is productive. First, they spend time throwing product ideas over to your tech team like grenades—blowing up carefully laid and simple product roadmaps, scattering them ...
Solve Media: Advertising that Makes Sense
A day or two after I joined First Round, back in October, I ran into Ari Jacoby at the Ace Hotel. I had just finished reading “Why Don't Students Like School: A Cognitive Scientist Answers Questions About How the Mind Works and What It Means for the Classroom.” Needless to say, how the brain works and how it interprets messages was on my mind—especially around the ones we want to keep there, ...
September 20, 2010
With Solve Media you'll never look at a CAPTCHA the same way again
We're excited that our portfolio companay Solve Media - previously known as AdCopy - has launched and is now telling the world what it does. At a high level, they take one of the least valuable, most frustrating parts of the Internet and turn it into an engaging and memorable ad unit - take a look at the example below. Â Â Through their TYPE-IN advertising platform, advertisers are seeing ...
September 16, 2010
Don’t let perfection get in the way of participation
Don't let perfection get in the way of participation. Go start a company. Win or lose, "Founder" is the best title in the ...
September 9, 2010
Soccer Mom killed by audience, data leakage
With traditional definitions for audience segments no longer useful what happens to content creators? Is there an advertising technology that will speak for the ...
September 2, 2010
Deep Simplicity: Making banking suck less
BankSimple is a punch the sky mission and we could not be more excited to participate in a great New York syndicate with IA Ventures and Village Ventures as well as the fantastic group of angels supporting this ...