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November 5, 2009
It’s not even 80/20 - 8% of Internet users account for 85% of clicks
I'm surprised there hasn't been more focus on the recently updated report from comScore/Starcom/Tacoda titled "Natural Born Clickers." An overview can be found here, but the conclusions are startling: The number of people who click on dislpay ads has dropped from 32% to 16% in the last 2 years. 8% of all Internet users account for 85% of all clicks 4% of all Internet users are considered ...
November 2, 2009
First Round Capital Entertainment Summit
Last week we held our first Entertainment Summit in Los Angeles CA at the impressive SLS Hotel, following a similar format we launched at our New York Agency Days last fall. This time we brought together 16 First Round Capital portfolio companies who presented and met with over 100 Hollywood technology and media executives, including attendees from: Movie Studios: 20th Century Fox, ...